Short Video is hot and is leading over all other types of posts when it comes to engagement levels across platform accounts of all sizes. Short Video is also really good at keeping people on the app, as followers typically interact with it for multiple hours each day.

Short Video can often work as a successful organic or paid marketing channel. You may be able to reach a large number of people at a relatively low cost. This will allow you to crush your competition, especially if they haven’t taken the time to learn how short video works.